Deliver, iterate and improve
Deliver benefits early, incrementally and engage with users to discover opportunities for improvement
Rationale
Use methods to get digital solutions in front of real users as soon as possible.
By observing this use, you will derive insights into how they use it, allowing you to solve the right problems and iteratively deliver improvements.
Solutions are never ‘finished’.  Use methods to work with users to understand and deliver improvements throughout their lifetime.
Example Tactics
Be open to failure, but learn from mistakes and aim to reduce waste (spend money wisely).
Ensure that the capacity, resources and technical flexibility is in place to iterate and improve frequently.
Put in place multidisciplinary teams to create and manage platforms in an agile and sustainable way.
Adopt proven best-practice methodologies for technical development teams.