Digital Personas & Citizen Profiles

We want to ensure that no-one gets left behind when designing digitally-enabled services.
We have developed a library of personas which describe the common characteristics of citizens in our city who might be more likely to be left
behind. These include disabled people, older people and carers.

We expect anyone creating or buying digital services for our city to make use of this library. They can use it to check if their digital service might
be at risk of leaving someone behind. They can then use the design principles to make sure they create an inclusive digital service.